If you are like me, I really like to read about the gear that might be coming out, or something that I haven't heard of. I love learning about a new maker because they might have new or different ideas about something that I care about (music). I am always scanning the guitar magazine sites and following numerous bloggers and writers on Twitter. I do this to keep up with what is happening in the world of music gear. I also visit the bigger retailers websites to see what they've posted lately. If you are like me though, there was a time before all this media and we actually had to pick up a physical magazine to learn about what was coming down the pike. There was no NAMM show videos 5 minutes after it opens. There were articles and reviews about the gear that you could only dream about. Over the years some things started to become apparent to me about these "reviews".
1. They Are Not Critical.
These reviews are great for letting you know what is out there. However, they do not give you the full story, and in many cases, they don't even tell you how the thing sounds. They might discuss features and design, but leave out how they sound. To be fair, saying that a pedal sounds good or bad is nearly worthless. Reviews are for the most part subjective. There are those how hate certain pedals and others that love the same pedal. How can this be? Because good sound is subjective (for the most part). When reading a review in a magazine you might find that it reads like a dressed up version of the user manual rather than a guitar player talking about a pedal he liked or didn't like.
2. It's Really Hard To Be Objective
So I really like to write about all this stuff that I write about. I spend a fair amount of time doing it, and, other than watching my metrics, I get very little benefit. (Yes I monetize but seriously, I get excited when I make a penny a day.) I did, however, write a post about a certain maker of effects and was able to talk my way into getting a couple pedals to give a hands-on review. It was really exciting. But as I wrote the reviews I almost felt pressured to be more favorable to the makers because they had been nice enough to send my something for free. I'm sure that getting free stuff probably doesn't effect professional writers as much, but if you are writing for a publication that depends on advertising dollars to stay afloat and you are tasked to write about their stuff, there might be other pressures to write a nice shiny review.
3. They Are Dying
As you might have noticed, it is becoming harder to find guitar magazine as your local news stands. Most smaller displays completely ignore guitar magazines, and larger stands will only have the most major names. Bass players and Drummers are pretty much out of luck unless they go to larger book stores. That means you almost have to have a subscription to keep up with your favorite zine. That, or have the internet. Most physical magazines have everything online plus additional media like video, podcast, and sound clips. Plus the sites operate at a fraction of the cost of a physical magazine. Ask any player under the age of 30 what magazine they are subscribed to and all you'll get is a dirty look. I don't think that our favorite magazines are going to disappear completely, but their physical forms are going the way of the buffalo.
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